Level Brands Minus Zero
LOS ANGELES, March 21, 2017 /PRNewswire/ — kathy ireland® Worldwide (kiWW) and Encore Endeavor One (EE1) have joined forces with Winter Music Festivals, LLC (a subsidiary of National Event Company) to produce the 2nd Annual MINUS ZERO Winter Sports and Music Festival set to take place at the Stratton Mountain Resort in South Londonderry, Vermont on April 7 and 8. Earlier this month, MINUS ZERO announced the lineup for the upcoming event which includes performances by Bassnectar, GRiZ and Zeds Dead. The two-day winter sports and music festival will feature three stages of music, skiing, snowboarding, Rail Jam & Jump presented by Monster Energy, lodging onsite and free parking.
“We are thrilled to co-produce this dynamic and exciting Sports and Music Festival. Jason and Gary are gifted and inspiring. We want the sports and music worlds to know that every year, at Minus Zero, something wonderful is going to happen,” says Kathy Ireland, Chair and CEO of kathy ireland® Worldwide.
“Joining forces with kathy ireland® Worldwide and EE1 for the Minus Zero Festival is something my team and I are extremely excited about,” says Jason Nissen of Winter Music Festivals. “Their ability to grow and expand brands is unparalleled. Their marketing genius combined with their resources in the entertainment and music industry, are unmatched. We are looking forward to growing our brand with kiWW® and EE1.”
“We look forward to co-producing this landmark sports and music festival,” says Stephen Roseberry, President and Chief Marketing Officer of kathy ireland® Worldwide and President of EE1. “At EE1, our goal is to conceptualize and explore experience based projects that have demand and tremendous growth potential. We were extremely impressed with this innovative festival and are looking forward to working with Jason, Gary and Winter Music Festivals, LLC in producing the 2nd Annual Minus Zero festival. Our responsibility is to keep Minus Zero cool, relevant and powerful.”
EE1 was launched in 2016 by Kathy Ireland, Nic Mendoza and Tommy Meharey, Vice Presidents of kathy ireland® Worldwide and EE1. Meharey co-produces sold out events in Hawaii and Asia and will join Ms. Ireland, Roseberry and Mendoza in the Minus Zero Winter Sports and Electronic Music Festival. The company is a producer and marketer of multiple entertainment distribution platforms including live entertainment, publishing, music, film and television. EE1 is a subsidiary of Level Brands, based in Charlotte, North Carolina. Martin Sumichrast is CEO of Level Brands.
“Partnering with EE1 and kathy ireland® Worldwide gives us a unique opportunity to position Minus Zero Festival for growth and expansion,” says Gary Rosoff, Executive Vice President of National Events Company and Winter Music Festival. “Both these companies’ reputation for developing and producing the best products, events and user experiences, both in the business world and in the entertainment world, will further strengthen our abilities to present a wider catalog of unique festival events.”
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